since 1976
since 1976
PRO-NET continues to strengthen its leadership in Malaysia's electrified mobility landscape, with the Proton e.MAS brand recording 17,604 year-to-date (YTD) registrations across its electric vehicle (EV) and plug-in hybrid electric vehicle (PHEV) portfolio as of June 2026. In June alone, the brand delivered 3,026 registrations across all models, underscoring sustained momentum in Malaysia’s electrified vehicle segment.
Leading the charge is the Proton e.MAS 7 PHEV, Malaysia's No.1 PHEV model, which recorded 1,138 registrations in June, bringing its YTD registrations to 4,074 units. Since its launch in February 2026, the model has now surpassed 11,000 bookings, reflecting strong consumer demand for practical dual-powered mobility solutions.
The Proton e.MAS 5 also maintained its strong performance with 1,309 registrations in June, further contributing to the growing adoption of the Proton e.MAS brand.
"The Proton e.MAS 7 PHEV has exceeded our expectations and demonstrates that Malaysians are embracing practical electrification solutions that fit their daily lifestyles. Surpassing 11,000 bookings within just a few months of its launch, together with more than 4,000 registrations year-to-date, reflects the growing confidence in the Proton e.MAS brand and our commitment to offering innovative mobility solutions for every stage of the electrification journey," said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET.
Switch to Malaysia’s No.1 PHEV Model with the Prime Variant, Offering More in Value
The Proton e.MAS 7 PHEV Prime delivers more than what is typically expected in its segment, combining efficiency, practicality and space in a single well-balanced package.
Starting at only RM105,800, it offers fuel efficiency comparable to A-segment vehicles in terms of running cost, while being positioned at a competitive B-segment price point, making electrified mobility more accessible without compromising on capability.
In terms of practicality, the model is C-segment vehicle with D-segment level interior space, providing exceptional comfort for both driver and passengers, particularly for family use and long-distance journeys.
Proton e.MAS 7 Continues to Strengthen Its Position
The Proton e.MAS 7 recorded 579 registrations in June 2026, bringing its year-to-date (YTD) total to 2,864 units. Since launch in December 2025, there are now more than 11,542 units on Malaysian roads, reflecting steady demand for the brand’s premium all-electric SUV.
Further reinforcing its position, the Proton e.MAS 7 Premium Plus was launched at the Kuala Lumpur International Mobility Show (KLIMS 2026) as the newest variant in the Proton e.MAS 7 line-ups. The model elevates comfort and refinement with features such as dual front massage seats, a powered front passenger seat with memory function, and an integrated passenger leg rest, offering a more premium long-distance travel experience.
Despite its enhanced specification and larger battery capacity, the Premium Plus offers increased DC fast charging capability of up to 115kW, which allows 30% to 80% charging in approximately 20 minutes (similar duration with the Premium variant) These enhancements position the Proton e.MAS 7 Premium Plus as a more refined option in the segment, combining up to 450km WLTP range with elevated comfort and practicality.
To further enhance value for customers, all Proton e.MAS 7 variants are currently available with a limited-time Special Launch Rebate of RM7,000, making ownership more accessible. With this limited time offer, pricing for Proton e.MAS 7 starts from RM96,800* for the Prime variant, while the range-topping Premium Plus variant is priced at RM118,800*, delivering strong value in the premium EV segment.
Visit the Proton e.MAS website and follow our official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial) for more information on Proton e.MAS models.
*On-the-road price, without insurance
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